A modern-looking content for Social Media.
Siemens wanted to create a system of cool social media posts to engage younger audiences. By distilling high-level science into a social media platform, for the first time more people can access and understand company or product facts instantly and easily.
The project started with the aim of opening a Tumblr profile with dozens of posts organized by different topics. Later on, it was implemented on other social media platforms like Facebook and Instagram.
Siemens typography and colour palette, motion, and attractive pictures all express the essence of the company which, despite being 160 years old, is one of the most innovative companies of the world.
Roles: Creative Direction, Design Team Leadership