Delicious and sustainable food on wheels.
Synergy Truck is a mobile experience that feeds on innovation, collaboration, and future energy. In order to engage with foodie millennials, we took the food truck experience to the next level, incorporating amazing energy solutions and technologies to make it more sustainable.
The first step was re-imagining the design and manufacture of an innovative new vehicle with the industrial design company Mormedi.
The result was an immersive experience, enhanced thanks to its openness and use of transparent surfaces that not only maximized the use of natural light and ventilation, but also helped strengthen the visual communication between the kitchen and the world outside.
After the design phase, we organised two hackathons –at the Google Headquarters in Mountain View (California) and at the Huckletree in London– where sixty students from different universities were invited and tasked to integrate six innovative energy-focused Shell-backed startups: Gravity Light, bio-bean, Pavegen, Insolar, MotionECO, and Capture Mobility.
Finally, the truck was successfully unveiled in May 2017 at Shell’s Make the Future festival in London and it will be participating at several events in Europe in 2018.
Roles: Concept Development, Creative direction, Art Direction, Visual design leadership of all the deliverables