A hybrid system of verbal and visual communication.
The challenge of an infographic is to select, organize, combine and choose how to display data in order to tell a story that can be an alternative to writing an article of ten thousand words.
Because infographics use a combination of images, graphics, words, and numbers, they operate in a hybrid system, touching verbal and visual communications. They can easily condense complex information that a company like Siemens can have.
Siemens produces dozens of infographics a year for communication on posters or social media posts, and also interactive ones for different sections of its site.
We kept the consistency of colours and typography across them all, but played with different graphic elements to make them more attractive and modern.
Role: Design team leadership