I’m a passion-driven Creative Director and Lead Designer from Barcelona with more than 15 years’ industry experience. I have a holistic approach to everything I do, and consider not only the craft and the user experience to be important but also creating stories that can resonate in our culture.

I am dedicated to creating purposeful brands, platforms, experiences, and products. I strive to create things that can stand the test of time, and at the same time provide meaningful and useful relationships between brands and people.

I’ve gained international experience working with some of the most respected brands in the world: Shell, Siemens, Deustche Bank, Volkswagen, Unilever, Nike, Schweppes, Coca-Cola, Deustche Bahn, Fraunhofer, BMW, Mondelez, Unicredit.


Creative direction & Concept development, Visual design leadership, User Experience, Service Design, Product innovation, Team management, Typography design.


Photoshop, Illustrator, InDesign, Flash, After Effects, Premiere, Sketch, Invision, Axure, Fontlab

You can contact me at palaejosperez@gmail.com

To find out more about me visit my LinkedIn or my Instagram